About Us
With deep expertise in strategic and crisis communications, press relations, digital content creation, and event management, Nicoll Strategies delivers innovative, industry-leading solutions that amplify clients’ brand and help them navigate the dynamic, fast-paced, and often challenging modern media landscape.
Nicoll Strategies Principal — Alex Nicoll
Alex Nicoll is the Founder and President of Nicoll Strategies. Alex Nicoll is a dynamic young communications professional who served as Spokesman and Rapid Response Director for Kari Lake’s 2024 U.S. Senate Campaign in Arizona. In addition to shaping the campaign’s messaging, he managed event planning, advance, and management for large-scale events. Nicoll previously advised on communications and digital content for Lake’s 2022 gubernatorial bid, and provided strategic support in the interim between her campaigns.
Nicoll has also served as a communications strategist for several campaigns and organizations including: CPAC, the American Media Council, Carine Werner for AZ State Senate, Ninja Digital, Harmeet Dhillon for RNC Chair, Chief James Craig for U.S. Senate, and more.
A husband and father, Alex enjoys his free time reading and spending time with family. He loves traveling with his family and exploring new places together!